Here's Why They Can't Say 'Super Bowl'

Why do retailers simply call it the "Big Game"?
Why don't they say "Super Bowl"?
Well, a nice column at Yahoo Sports gives the answer. In part, here's how it's explained:

Advertisers pay huge amounts of money to become an official sponsor of the NFL. In doing so, they buy the right to use league logos, game footage, branding and the trademarked phrases "Super Bowl" and "Super Sunday." Companies that don't pay the premium resort to "ambush marketing" to get around this, hence generic phrases like "big game" and the use of non-NFL jerseys and game footage.
How much does it cost to become an official sponsor? It varies depending on the product, but for big advertisers the price can be astronomical. Anheuser-Busch is reportedly paying $1.2 billion over the next six years to become the exclusive beer of the NFL. The deal doesn't give advertising exclusivity to Budweiser (you'll see commercials from Miller Lite and Coors as well), but the Anheuser-Busch ads will be the only ones that can use NFL imagery and trademarks.
The NFL is vigilant in protecting its copyrighted phrases. Some small, local retailers may sneak by using "Super Sunday" in an ad, but generally the league's team of lawyers is successful in finding rogue advertisers and shutting them down with a cease and desist letter.

So, now you know.
Only official corporate sponsors can use the words "Super Bowl" or "Super Sunday" in advertising.
This is America. It's all about the money, baby.

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New: Public Restrooms Get Mirror Ads

Advertising Mirror developed and patented by MIRRUS that captures and stores every consumer engagement.

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Christie Launches Pro NJ Business Ad Campaign

The Christie Administration today announced the launch of a new advertising campaign asking businesses to relocate and invest in New Jersey. The ad campaign, which targets Illinois, comes on the heels of news that Illinois enacted a 67% increase in income tax rates and a 46% percent increase in corporate tax rates. The print and radio ads reiterate Governor Christie’s commitment not to raise taxes and makes clear that New Jersey is on the path to economic growth with stable, job-friendly policies.
The advertisements will begin running this week in key Illinois markets and business publications, including: the Chicago Tribune; the Springfield Journal; the Wall Street Journal, Chicago; and, Crain’s Chicago Business. The ad campaign follows a 553 letter personal appeal from Lt. Governor Guadagno sent to Fortune 500 companies and large/midsized business currently headquartered in Illinois that would be effected by the new tax increase.
“While state governments across the nation grapple with the budgetary problems caused by unsustainable levels of spending and weakened revenue sources, some misguided governments are looking to wring even more tax dollars from businesses and families. The job creators of our country are mobile, and they are looking for a climate that provides the certainty and stability that comes with a fiscally responsible government that manages its budgets accordingly,” said Governor Chris Christie.
“In New Jersey, we mean business. We’ve said ‘enough is enough’ and made the tough choices to cut spending. By providing a positive, pro-growth climate we are making it easier for businesses to Choose New Jersey and welcoming jobs and economic growth for our residents with open arms.”
Governor Christie has made economic growth and a friendlier business climate a top priority. Through the New Jersey Partnership for Action Christie Administration has implemented an aggressive economic development agenda, including overhauling state government's regulatory system and reducing the red tape that stifles economic growth and imposes costs on businesses and citizens.
After 115 tax and fee increases over the last 8 years, Governor Christie is breaking the pattern of higher taxes, increased spending and shortsighted economic policy that has plagued Trenton for decades. Governor Christie closed back-to-back budget shortfalls, amounting to tens of billions of dollars, without raising taxes. He rejected an attempt by the legislature to increase taxes on small businesses and individuals by $637 million. He sunset the corporate business tax surcharge, put a hard, two-percent cap on property taxes and protected businesses from an average $400 per employee, or 52%, increase in the unemployment insurance payroll tax.
The audio file can be accessed by clicking HERE.

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Keith Stone: The Shocking Truth

Keith Stone is always smooth. Always.
You know that, right?
You've seen the billboards.
You've watched the TV ads.
Maybe you've even visited his Facebook page.
Wanna know more about him?
Here's the scoop: There is no Keith Stone. None. Nada. No.
Keith Stone is like Betty Crocker and Uncle Ben and the Pillsbury dough boy.
He's the invention of an ad agency.
Keystone Light beer, the “Always Smooth” convenience store beer sounds like Keith Stone, and that's no accident. The Stone persona and the beer  are marketed to a young adult male audience by this easy going and confident personality who embodies the brand’s “Always Smooth” mantra.
And that's the real, honset-to-goodness, untold story behind Keith Stone.

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